Madmen brings us on a journey from the 1950s to the 1970s with 1960s fashion playing the greatest role. The 1960s was a transitional period in women’s fashion. Traditional styles like the pencil shirt and the swing dresses of the 50s remained popular and the prim and proper Jackie O look was emulated by many. It was also a time of liberation, swing dresses and pencil skirts were being worn in brighter colors and braver patterns and as the mod look came in hems were getting shorter. The mod look then went on abit of an acid trip with the bright colours and sparkles of the 1970s.
The ladies of Mad Men are the perfect example of the changes in fashion at the time. Betty’s late 50s early 60s prim and proper Grace kelly style. Peggy who went from conservative 50s to modern 60s. Joan who emulated a more conservative Marilyn Monroe look, sexy under wrap. To Megan who was fashion forward and into mod style.